What is Lead Generation, and why does my brand need it?

Lead generation is the process of improving your website traffic and online visibility to convert your target demographic and website users into leads for your brand. This is achieved by increasing your online visibility while driving more qualified traffic to your website, and building trust in your brand. Without a comprehensive lead generation strategy, even a well-designed website and brand may struggle to be found by a target audience.

What is the best way I can prepare for Lead Generation?

It is recommended that you create a separate email address or change your login information so we can access your domain provider, Meta, Instagram, Google Business Account, and website hosting platform. We can provide an email address if you allow us access to your accounts. It is also recommended that you gather any company and location documentation for your Google Maps profile.

When will I see results?

We generally recommend a three-month commitment as this allows time for Google to validate your sitemap and provide performance benchmarks. This will also allow time for users to find your brand organically, so we can identify and target your top search result queries. All of the results we’ve listed on our website are real statistics we’ve collected from previous SEO campaigns.

How will you spend the monthly budget?

We use a portion of your monthly investment to establish backlink submissions with directories, features, and blogs. We will also utilize Meta and Google ad spend to boost visual and text campaigns we will create for you monthly. Lastly, we will implement strategic sponsorship placements on platforms such as Yelp and Yellow Pages.

Why should I choose AORTA, Inc. for my Lead Generation?

We take a human-first approach, which means all of your messaging and metadata will be strategically voiced to resonate with your target audience. We will also research your target demographic’s motivations and stages of development to implement conversion-focused psychological principles in your messaging and optimization.

Will you make changes to my website directly?

Yes. As part of our service, we will edit your website’s structure, content, and metadata to optimize for search engines and improve user experience. We’ll discuss all major changes with you before implementation and can work directly with your web hosting or design team if needed.